CLIENT
The new tricycle hailing app in the Philippines.
JOB DESCRIPTION
CRM Strategy & Execution:
Develop and lead end-to-end CRM marketing campaigns focused on customer retention, engagement, and lifecycle management.
Optimize customer journeys and lifecycle touchpoints through email, push notifications, in-app messages, and personalized offers.
Leverage data insights to segment the customer base and implement personalized campaigns to increase customer lifetime value.
Digital Marketing Analytics:
Lead the development of marketing dashboards, tracking KPIs across all digital campaigns, including customer acquisition, retention, and engagement.
Analyze marketing performance data to inform and refine marketing strategies, ensuring maximum ROI.
Collaborate with the Growth Marketing Manager to optimize the customer acquisition funnel using data-driven insights.
Customer Feedback & Focus Group Discussions (FGDs):
Organize and lead Focus Group Discussions (FGDs) with drivers and passengers to gather qualitative insights on customer experiences, needs, and pain points.
Collect and analyze customer feedback through surveys, app reviews, and FGDs to develop actionable insights.
Synthesize feedback data into recommendations for product improvements, marketing initiatives, and service enhancements.
Data & Insights Hub:
Act as the central hub for all customer feedback and analytics data, providing actionable insights to product, marketing, and operations teams.
Regularly report on customer feedback trends, campaign performance, and CRM analytics to the leadership team.
Ensure that all marketing activities are deeply informed by customer data and market feedback.
Cross-Functional Collaboration:
Work closely with the Growth Marketing Manager to align CRM and digital marketing strategies with overall business goals.
Collaborate with the product and tech teams to ensure customer feedback is incorporated into feature development and service enhancements.
Coordinate with the field marketing team to ensure offline efforts are integrated with digital marketing and CRM strategies.
JOB QUALIFICATION
Experience:
- 5+ years of experience in CRM, digital marketing, and analytics, with a strong track record in customer retention and lifecycle management.
- Proven experience leading FGDs or customer feedback initiatives in a tech or e-commerce company.
- Experience in the ride-hailing, logistics, or similar industries is a plus.
- Skills:
- Expertise in CRM platforms and marketing automation tools (e.g., HubSpot, Zendesk).
- Strong analytical skills, with proficiency in marketing analytics tools (e.g., Google Analytics, Tableau, Power BI).
- Ability to synthesize large amounts of data into actionable insights.
- Strong project management skills, with the ability to juggle multiple priorities and meet deadlines.
- Mindset:
- Customer-centric, with a passion for understanding customer behavior and improving the customer experience.
- Data-driven and results-oriented, with a focus on continuous optimization and improvement.
- Highly collaborative, able to work effectively across teams and departments.
URGENT HIRING
