Marketing Coordinator – Execution Support

CLIENT: 

Our client is an award-winning global provider of digital marketing solutions.

JOB DESCRIPTION

  • This role sits within the Marketing Coordinator (MC) Program and  supports events across demand generation, gated content, and lead upload services. It also supports  Project Execution Leads throughout the campaign lifecycle. 

    Responsibilities & Duties: 

    • Planning & Setup: Attends campaign planning meetings alongside Project Execution Leads.  Responsibilities may include a wide array of tasks such as project planning, ensuring data  flow through the relevant systems and supporting the Project Execution Lead (PEL) in setting  expectations around delivery. 
    • Execution & Project Management: Working with the Project Execution Lead, the MC can  also support in a project management capacity once the set up and plans are understood.  This role is integral to the end-to-end execution, ensuring that processes are followed and  supporting the PEL in assigning accountabilities to the various players in the process.  

    Services may cover the following: 

    o PO support 

    o Demand generation 

    o Gated Content & Lead Acquisition / Upload 

    o Proof Point Publishing 

    o Website Publishing 

    o Event Execution – Support in managing event plans, including event preparation,  registration and execution 

    • Data & Insights: Ensures customer leads are uploaded to Marketo and uses reporting  provided by the Marketing Services Teams. Uses reporting to provide specific views to  stakeholders and regularly reviews Marketing Services Dashboards. Supports Analytics  Leads to associate marketing spend and conducts monthly hygiene reviews to ensure  metadata is correct.
    • Subject Matter Expertise: Acts as local champion on global commercial marketing tools  and services. Educates local stakeholders on modern marketing services and tool  capabilities.

JOB QUALIFICATION

  • Required Competencies and Skills: 
    • Strong interpersonal skills and excellent written and verbal communication skills in  English and Korean / Mandarin / Japanese. Professional/Business to Native level  proficiency is required.  
    • For Japanese-Speaking Marketing Coordinators: JLPT level of N1 or N2 certification is  required. 
    • Intermediate experience in client / account management + project management strategies  and tools 
    • Demonstrated understanding of marketing communications vehicles, tools and execution,  both online and offline. Working knowledge of Marketo is helpful. 
    • Demonstrated understanding of event marketing, event planning and the associated tools  and technologies associated with these events. 
    • Ability to articulate and evangelize services with stakeholders 
    • Ability to manage relationships across different stakeholders, work collaboratively and find  resolutions for conflicts and issues 

    Required Experience: 

    • College degree  
    • Has 3 to 5 years or more marketing communications (agency or client side) with a focus on  event marketing and virtual events. 

    Desired Characteristics: 

    • Self-starter – Have a proactive attitude and a desire to find creative solutions. Team player – Focus on winning as a team rather than individually. Be cooperative and  collaborative. 
    • Open-minded – Be able to work effectively across different teams and personalities. Be  flexible and adaptable. 
    • Detail-oriented – Treat the work as your own and be able to analyze. 
    • Cool-headed – Be patient and even tempered. 
    • Drive for results – Be tough and persistent and know when to research vs. when to make a  quick decision. 
    • Client service oriented – Be positive, highly responsive, proactive and optimistic.

ACTIVE DATES
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