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Mar 05

Multi-Channel Content Specialist

Got 3+ years of hands-on, progressive marketing or asset management experience? Grab this chance to work with a multinational company with a Global Business Center in Manila.

See more job openings in Marketing and Sales

CLIENT

Our client is a global business center of US based multinational healthcare company.

JOB DESCRIPTION

• Implement and coordinate the strategy for multi-channel personalization and dynamic content
• Identify, modify, tag and place all assets for multi-channel, dynamic delivery onto the appropriate platforms
• Catalog assets, including copy and images, into a searchable database
• Perform a content audit, identify gaps and prioritize new asset creation
• Work with the digital, creative and content teams to modify assets so that they are optimized for each delivery channel and funnel stage
• Work with the marketing analyst on asset reporting and optimization
• Proactively ensure all assets maintain the highest standards of quality, ethics, and legal compliance including adherence to Tenet’s MARS (Marketing Advertising Review System) guidelines
• Assist with editing and QA of copy
• Oversee the image resizing, cropping and optimization for each delivery channel
• Assist department leaders with presentations and ad hoc requests

JOB QUALIFICATION

• Bachelor’s Degree in one of the following areas: business, marketing, or another related area
• 3+ years of hands-on, progressive marketing or asset management experience
• At least two years’ experience using dynamic content to deliver multi-channel, personalized experiences
• Experience with CRM, Marketing Automation, web and social platforms
• Solid understanding of the marketing funnel and how assets should be modified to optimize them for each funnel stage and delivery platform
• Experience tagging assets for dynamic delivery

ACTIVE DATES
Urgent!

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