CLIENT:
Our client is a US-based online retail company.
JOB DESCRIPTION
● Develop the editorial calendar in accordance with key organization goals and feedback from demand
generation, business development, event, and product marketing
● Produce content for a variety of formats and channels including blog articles, whitepapers, press
releases, case studies, partner initiatives, video, and social media
● Develop a copywriting strategy to craft a unique “Optics Outfitter” voice. Ensure that voice is consistent
across all materials, content, and communications
● Strategize on content initiatives that continuously establish Optic Outfitter’s thought leadership
● Amplify the voice of our testimonials in the market through the execution of content initiatives (extended
case studies, speaking opportunities, videos, references, etc)
● Proofread all sales materials and press releases
● Develop and execute campaign plans to promote new product launches
● Work with demand generation to plan and execute integrated lead gen campaigns and ABM campaigns
● Assist with the creation of copy for collateral, presentation and proposals to reflect OO’s unique voice
● Participate in requirements gathering activities such as stakeholder interviews, competitive analysis,
functional research, and conceptual modeling
● Content creation and management (including website); establishing great relationships across Product
Marketing and Advertising Management teams
○ Social posting calendar
○ Content updates on the website (imagery, copy)
○ Content updates for social ads (imagery, copy)
○ Planning marketing campaigns around seasonal activities/sports, holidays, and new product releases
○ Product Buying Guides
○ FAQ
● Reporting on KPIs to show areas of and opportunities for growth;
○ Audience growth and engagement, audience profile, reach and impressions, engagement by
content type, leads, response rate, negative feedback
● SEO (search engine optimization) and generation of inbound traffic
● Cultivation of leads and sales – turning fans into customers
○ Responding to ad comments & forwarding sales opportunities to the Sales & Service team
● Reputation management
○ Gaining reviews and moderation of reviews via Yotpo, Google, social media channels; building
up our reputation scores on Facebook and Google
● Outreach to customers for authentic imagery and feedback
○ New product release early testimonials and feedback
○ Authentic content generation – turning customers into advocates
● Identify and improve organizational development aspects that would improve content (ie: employee
training, recognition, and rewards for participation in the company’s marketing and online review
building).
● Integrate all channels of marketing (social media, SEO, content marketing, email, print, and digital
marketing)
○ Setting up email marketing campaigns (HTO, ‘newsletter’ content)
● Sparking community participation
○ Priming and joining in on conversations
○ Effectively handling objections and turning them into sales opportunities
JOB QUALIFICATION
● Exceptional writing, editing, proofreading and verbal communication skills are essential. (3) writing
samples required (no exceptions)
● Experience with creating copy for press releases, case studies, blogs, and other collateral
● Creative and analytical thinker, with strong collaborative skills
● Ability to multi-task, prioritize issues/escalations, and manage many projects simultaneously
● Ability to remain energetic and positive in a fast-paced environment
● HTML, Shopify, and Klaviyo knowledge a plus
● Proven ability to understand a customer’s needs and create strategies that support business
goals/objectives
● Solid background in designing for digital with an emphasis on B2B or B2C Ecommerce and
image-conscious brands and corporations
● An extensive online portfolio that includes samples of user research/visual design and your rationale
behind the proposed solutions
● Proven experience engaging in team interaction with a high degree of autonomy
● Familiar with AD Platforms
○ Optimizing/Scaling AD Creatives
○ Familiar with SEO Optimization
○ Must have experience working with eCommerce websites/platforms especially Shopify
○ Experience working with Klaviyo and setting up email campaigns
ACTIVE DATES
Urgent hiring!
