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KSearch Champions Anew Effective Communication in the English Language

KSearch's passion for advancing knowledge, skills and professional development extends beyond its own people.  KSearch has since 2008 sponsored the Lyceum of the Philippines University's Oratorical Contest aimed at promoting the proficiency in the English language among the youth. Now on its seventh year, the contest, which was initially confined to the College of International Relations, has welcomed other colleges of the university to participate. This year's contest started with 39 candidates, eight of whom reached the finals held last February 10, 2014.  


The topic for the final round is "Benigno Simeon Cojuangco Aquino III".  Mr. Manuel Guillermo, KSearch's Managing Director, gave an apt and thought-provoking opening remarks about the concept of  leadership - challenging the audience to ponder on its true meaning and if such applies to the Philippines' current leadership.


The contestants showed off their skills in speechwriting, persuasion and knowledge of the subject matter.  Almost invariably, they perceive the President as being the only son of Philippines’ democracy icons, a member of the political nobility, a bachelor, a man of integrity and the hope towards Philippines’ righteous development.  But they also voiced their disappointments in the President’s previous lackluster lawmaking career, the seemingly double standards by the Aquino government in the fight against corruption, the government’s appalling disaster response capability and his fixation on the mistakes of past administrations.


In the end, a Broadcasting student from the College of Arts and Sciences bagged the coveted first prize – the first time a non-CIR student would do so. The Champion, Michelle Manese, won over the judges through her clever play on words and sincere, personal appeal to the audience. Jennifer Cases, an International Relations student placed second, while Laurice Cuyugan, another International Relations student, placed third.


KSearch continues to promote effective communication in the English language, convinced that it is crucial for success whether one pursues a career in the government or in the private sector.                    




David Bien Paje

Research Associate

CIR, Batch 2011, Lyceum PU


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