Marketing your business – big or small -- has now completely changed. In order to advertise your product or service, you don’t have to be a million-dollar company, aim for big promotional budget, or aim the highest executive educational degree. No need to spend a lot on TV commercial production and air time. Forget the cost of print advertisements too! Or even bother to headhunt for the best advertising agencies in the Philippines to work on your campaign.
If you love to bake and you produce yummy goodies, you need not be intimidated by the likes of Red Ribbon’s billboards or Goldilocks’ posters. Even though you are working out of your own home kitchen, there is no barrier these days to make your business grow. Here’s how:
· Find your niche.
Identify your specific target market. Are they your officemates; your friends’ friends; your neighbours; your Google+ circle? You need to have a specific group in mind and focus on each one so you can specialise your product or service according to what caters best to your target market.
· Create a website
Website is like your physical store in the global landscape. It is where people can check you out, get more information, conduct research, and canvas your product or service so make sure you have good one. Remember, this is the key to your marketing ingenuity.
· Write a blog
Establish yourself as an authority in the field by creating useful contents to your target market and site visitors. You can use these articles to strengthen your expertise in the industry, invite new people to stay longer on your site, and give old visitors a reason to go back.
· Be seen
A website is of no use if no one is going there! You need to promote it via social media and directory listing. Create a group or fan page at Facebook, open a Twitter account, join Instagram, connect via LinkedIn. There are tons of tools out there and sometimes it can be really overwhelming to identify which is useful to your business. What to do? For a start, just pick three and manage it well.
You got a couple of fans; you gained followers -- what now? Take care of them. Build a relationship. Expand! Make sure to update your accounts at least thrice a day. Post relevant articles, useful quotations, and share the highlight of your business. When they ask, reply immediately. Browse their page, learn about their concerns, and make a quick connection.
Well, we’re pretty sure the above initiatives, if you take them seriously, will gain for you a good piece of the market that you desire.